About Us

Premium Australia. Fast-tracking your Brand into China

In 2011, China became the world’s largest consumer market for imported food and grocery. With a population of 1.3 billion, GDP of roughly 9.2 trillion and a middle class which is predicted to top 500 million within 10 years, China represents an unprecedented opportunity for Australian producers.

The challenge is gaining a foothold in such a massive, diverse and complex marketplace.

Premium Australia has the experience, knowledge and networks you need. In our 20 years of doing business with China we have learned how to navigate the unique business landscape and gained a deep understanding of the culture that underpins every business transaction. As a result, we’re ideally placed to help your brand cut through red tape, make the right contacts and establish the relationships that underpin long-terms success.

Your business is our business

From the highly-lucrative Dairy & Infant Formula sector we have diversified into premium Fast Moving Consumer Goods (FMCG). As Premium Australia, we are committed to helping established Australia brands to fast-track their entry into the Chinese market.

Premium Australia is a wholly Australian owned and operated company with offices in Sydney and Chengdu and additional sales staff in Shanghai. We have a strong background in sales, and our bi-lingual Chinese team work very closely with our Sydney office to ensure that both suppliers and buyers receive first class service they respect.

We have formed successful partnerships with Australian premium producers of fresh fruit, beef, lamb, milk, wine, skin care and grocery, and our grocery segment is rapidly expanding into honey, cereals, muesli bars, chocolates, biscuits, snacks, fruit juice and canned goods.